Guiding Steps Partners Consultancy
Guiding Your Business to Lasting Growth
Fractional CFO services, finance & RevOps consulting, and interim executive support to help your business thrive.
ABOUT US
Your Partner in Every Step of Growth
A strategic finance and RevOps partner dedicated to your success. Integrity, collaboration, accountability, and adaptability—my guiding principles. I combine strategic vision with hands-on partnership to deliver measurable outcomes
Who We Are
Guiding Steps Partners is a strategic finance and RevOps consultancy founded by Candice Hall, a seasoned business leader known for transforming complexity into clarity. With 20+ years of experience across SaaS, CPG, DTC, and B2B industries, we guide growth-minded organizations through pivotal financial and operational inflection points. As a trusted partner, we bring executive-level insight and hands-on execution to every engagement—whether fractional, project-based, or transformational.
Our Mission
Our mission is to guide founders, operators, and executive teams through the steps that lead to sustainable growth, financial clarity, and operational scale. We partner with businesses to architect strategic finance solutions, optimize revenue operations, and embed financial discipline across the organization—always with integrity, adaptability, and a deep commitment to lifting others up.
Our Approach
We don’t just advise—we walk alongside you. Our approach is rooted in partnership, built on trust, and driven by outcomes. We guide each step of the journey, from building scalable FP&A processes and KPI dashboards to implementing GTM finance execution and margin optimization strategies. Whether you're navigating rapid growth, preparing for investment, or solving complex operational challenges, we bring the structure, insight, and energy to move your business forward.
Meet The Founder
Candice Hall, GSP Founder
Fixer. Strategist. Partner in Growth.
Candice Hall is a Fractional CFO and strategic consultant who helps growth-minded businesses turn complexity into clarity and momentum. With an MBA from the University of Chicago Booth School of Business and leadership roles at General Mills, Stanley Black & Decker, SpotOn, and Securitas Technology, she brings a rare blend of operational insight, financial rigor, and commercial strategy.
Candice specializes in:
- FP&A and forecasting
- Revenue operations alignment
- Pricing and compensation strategy
- Scalable infrastructure and team mentorship
Clients trust her to deliver board-ready insights, build high performing teams, and drive sustainable market leadership.
Our ServiceS
Expertise That Adapts to Your Business Needs
Flexible solutions designed for startups, scale-ups, and businesses in transition.
Strategic Finance Leadership For Scalable Growth
We partner with executive teams to:
- Optimize margins and expand profitability
- Sharpen forecasting, improve cash flow, and monitor burn rate
- Build dynamic financial models and run scenario planning
- Align pricing strategies and design quota/incentive plans
- Create KPI dashboards that turn data into decisions
Turning Complexity into Clarity
Finance Services Include:
- Forecasting (Revenue, Profit, Cash Flow)
- Margin Optimization & Pricing Strategy
- FP&A, Budgeting, and Long-Range Planning
- ROI Analysis, Cost Control, and Investment Planning
- Risk Management, Compliance, and Accounting Oversight
Leadership When You Need It Most
Candice Hall embeds quickly, aligns with your team, and delivers clarity across:
- Cash flow and forecasting
- Investor communications and board reporting
- Team leadership and performance management
- Financial controls and operational discipline
Who We Serve
Guiding Steps Partners works with:
High-growth startups & scale-ups
Needing senior finance leadership without the full-time salary burden.
Non-Profits
Getting ready for investment, acquisition, or expansion.
Organizations
With gaps in finance leadership, or those undergoing transformation.
Businesses
Aiming to refine revenue operations, optimize financial processes, or improve financial visibility.
Ready to Take the Next Step?
At Guiding Steps Partners Consultancy, we help businesses navigate financial complexity, optimize revenue operations, and access executive leadership without the full-time cost.
How We Work
Your Next Move, Guided With Confidence
Guide
We begin by understanding your business, current finance/RevOps maturity, pain points, and growth objectives.
Steps
Together we define a plan: what must be done now, what gains you can expect, what resources are required.
Partner
Our experts collaborate with your team to execute the plan: process redesign, system changes, interim leadership, etc.
Monitoring, Feedback, Adaptation
We set up KPIs and dashboards, review progress regularly, and adapt as your needs evolve.
Testimonials
