Guiding Steps Partners
About
At Guiding Steps Partners, we don’t just manage numbers—we architect business strategy. We specialize in scaling and optimizing FP&A and strategic finance functions for high-growth companies across SaaS, DTC, CPG, and B2B industries. Our sweet spot? Bridging the gap between finance and go-to-market execution.
Whether it’s designing dynamic forecasting models, refining pricing and packaging, or aligning sales compensation with growth goals, we bring clarity to complexity. Our expertise in GTM and Sales Finance helps leadership teams make smarter, faster decisions—turning financial insight into commercial momentum.
We partner with executive teams as Fractional CFOs to build scalable infrastructure, drive margin improvement, and embed financial thinking across the organization. The result: stronger performance, sharper strategy, and sustainable growth.
Our Services
Fractional CFO
Want finance to help fuel your growth? We deliver Fractional CFO services for startups ready to move beyond basic accounting and into scalable growth. We help optimize margins, improve forecasting, manage cash flow, and build finance teams that grow with you. From pricing strategy to investor prep, we bring clarity, confidence, and cross-functional leadership every step of the way.
Consulting
Facing financial challenges but unsure where to start? Guiding Steps Partners helps small and mid-sized businesses turn complexity into clarity. From GTM and Sales Finance strategy to RevOps consulting and broad financial planning, we collaborate with leadership teams to solve problems, foster growth, and create smarter, more resilient organizations.
Interim Finance Executive Support
Need strategic finance leadership during a transition? Guiding Steps Partners provides interim CFO and finance executive support to stabilize operations, inform decision-making, and maintain momentum. We embed quickly, align with your team, and deliver clarity across cash flow, forecasting, investor prep, and team leadership—without the long-term commitment.
Meet Our Founder
Candice Hall, GSP Founder
Candice Hall is more than a finance expert—she’s a strategic architect who helps businesses navigate growth, complexity, and transformation. With deep experience across CPG, SaaS, B2B, and DTC industries, she brings a sharp commercial lens to financial leadership. Her approach goes beyond managing numbers; she crafts strategies that drive performance, profitability, scalability, and long-term value. Candice partners closely with executive teams to align financial insights with operational execution, delivering impact that lasts far beyond the balance sheet.
